The Urgent & The Important

On a recent podcast with Andrew Huberman, Tim Ferriss discussed how he prioritizes his time. “Unless you schedule these things that you claim to be important, they’re going to get crowded out by bullsh*t… The urgent will crush the important.”

That hit me right in the gut. I can easily succumb to someone else’s demands for my time, and then get upset at myself for not doing my personal reading or going for a run - things that have been on my goals poster since January.

When I manage to make commitments in service to the things I know are important to me, however, I can still find the time to address the emails and voicemails. The only consequence is usually that the person on the other end had to wait a little longer. I feel more in control of my time, and my life in general. I feel I have more integrity and am making progress towards my goals as well. The pros exponentially outweigh the cons. Even still, this is a daily struggle for me.

Speaking with many floaters who are working on the same thing is actually what inspired us to develop the SYNC or Swim Membership. It’s a membership that rewards you for consistency, and is the least expensive way to regularly float if used as prescribed. It encourages those who see floating as an important part of their self care but all-too-often let the urgency of life crush their practice.

Two Approaches To Floating

I’ll go into the membership later for those who are interested. First, let me paint a picture. Generally speaking, I encounter two types of regular floaters. The first type shows up when their stress levels are so high that they’re symptomatic. Maybe they aren’t sleeping or they aren’t digesting food well. Perhaps their energy is low, they’re getting headaches, or they just can’t kick an illness. They finally make time to float, and they’ll usually come out afterwards with a big sigh and say something like, “I’d forgotten how much I like that; I need to do it more often!”

I hear something like that multiple times per week. Without any prodding, they recommit to coming regularly. Then they’ll disappear for a bit, and we’ll see them once life feels out of control again. And the cycle continues.

The other type seems to view floating as an intentional practice. They usually book their next appointment before they leave. Being committed enough to prioritize it on their schedule yields results. I still see them stress, though they express more often that floating prevents things from getting unmanageable. One member, Jane, who just passed 100 floats, says often, “I come because I can tell the weeks I don’t. They just don’t go as well.”

Another benefit to floating more often than just when we need it is that we get access to spaces that facilitate creativity, expansion, and problem-solving. Whereas those who float when it’s urgent feel like they get a reset, those who do it more regularly can have deeply profound and meaningful experiences. I’ll never forget the day Michael, who has now floated over 200 times, exited his room on float #189. He said, “I think that is the best float I’ve ever had. The word that comes to mind is humbled. I feel humbled that experiences like that are even possible.”

Prioritize The Important Now

If you’ve made it this far, I imagine you, like me, feel as though the important things in your life aren’t getting the attention they deserve. I encourage you to make that commitment. Put them on your schedule right now, and don’t let the little urgent things crush the more important ones.

And if some of those important things for you include self-care and personal growth, and you have experienced the powerful effect floating has on those aspects of life, let me introduce you to the budget-friendly membership we’ve designed just for people like you.

SYNC or Swim Membership

Sometimes, a little, external nudge can be just the thing to encourage us to make a commitment. It can be the difference between sticking to the things in our lives that we value, and succumbing to pressure to push them aside because something else has come up. Enter the SYNC or Swim Membership. It provides you with two 60-minute floats per month. The floats are shareable, so couples and friends often enroll together. The price is $120, BUT you get a $40 credit on your account for using both floats each month. So with consistency, you’re only paying $80 for 2 floats. For comparison, a single regularly priced float is $89.

We’re hoping that earning $40 (or losing it if you don’t come) is enough to help you make that commitment. It’s working for many others. Having a little skin in the game keeps us accountable, and it assists us in being true to the important things in our lives.

Click here to start your own journey or call us (435.333.7962) if you have any questions before you jump in.

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